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Wenn Kundinnen und Kunden in deiner Nähe suchen – „Friseur Salzburg“, „Tischler Pinzgau“, „Webdesign Zell am See“ – entscheidet lokales SEO, ob sie dich finden oder den Mitbewerber. In diesem Leitfaden zeige ich dir in sieben konkreten Schritten, wie du als Unternehmen in Salzburg und Umgebung bei Google sichtbarer wirst. Schritt 1: Google Unternehmensprofil optimieren […]

„Was kostet SEO eigentlich?“ ist die häufigste Frage, die mir Unternehmen aus Salzburg stellen. Und die ehrlichste Antwort lautet zunächst: Es kommt darauf an. Aber das hilft niemandem weiter. Deshalb nenne ich dir hier konkrete, realistische Preisrahmen für 2026 – und erkläre, wofür du wirklich bezahlst. Drei gängige Abrechnungsmodelle 1. Stundensatz / Beratung Seriöse SEO-Beratung […]

“Why Matomo and not just Google Analytics?” — I hear this question in nearly every training session that touches on web analytics. The short answer: because with Matomo you truly own your visitor data and stay on the legally safe side in Austria. The long answer is right here. If you want to compare both tools feature by feature, […]

If you see „Pay by Mollie“ as an option in your WooCommerce shop, or you are thinking about setting Mollie up, the basic question comes up quickly: what exactly is Mollie, how does it work, and which payment methods does it give your customers? I set Mollie up in WooCommerce shops regularly, and here I explain the basics for you — without the marketing speak, but with the points that […]

A contact form belongs on every website – and in Elementor it’s quickly built. In this guide I show you both ways: the convenient form widget in Elementor Pro and a fully free alternative if you only use the free version. Option A: Contact form with Elementor Pro Elementor Pro comes with its own form widget – that is […]

You have installed Elementor, but the interface is in English? That can be changed in just a few minutes. In this guide I show you how to switch Elementor to German – and what to do if the German translation doesn’t appear despite the correct setting. How the language works in Elementor Important to know: Elementor adopts […]