"What does SEO actually cost?" is the most common question companies in Salzburg ask me. And the most honest answer, at first, is: it depends. But that helps nobody. So let me give you concrete, realistic price ranges for 2026 – and explain what you are actually paying for.
Three common billing models
1. Hourly rate / consulting
Reputable SEO consulting in the Salzburg region usually costs between €90 and €150 per hour. This makes sense for specific questions, audits, or when you want to implement things yourself and only need guidance.
2. Project fee
A one-off optimisation project (technical SEO, on-page optimisation of the key pages, basic structure) typically ranges between €1,500 and €6,000 depending on scope. This is often the best way in: cleaned up properly once, then maintained by you.
3. Ongoing support
Monthly support including content, link building and reporting realistically starts at €500–800 per month and goes considerably higher in competitive industries. This makes sense if SEO is meant to be a long-term growth channel.
What the price really depends on
- Starting point: A new, clean WordPress site is cheaper to optimise than one that has grown into a building site over the years.
- Competition: "joinery in the Pinzgau" is easier than "lawyer Salzburg".
- Goal: Local visibility is achievable faster than Austria-wide top rankings.
- Your own input: If you supply the content yourself, you save noticeably.
Why "cheap SEO" often turns out expensive
Offers at €99 a month sound tempting, but they usually consist of automated reports and worthless backlinks – which in the worst case do damage. Real SEO is manual work: research, technology, content, patience. What you can do yourself for free first, I have collected here: SEO improvements any beginner can make themselves for free.
My approach: enable rather than create dependency
As a one-person business I work differently from a large agency: no sales department, no mark-up for overheads, direct contact with me. Often the most economical solution is that I lay the groundwork and pass on the knowledge you need – so that you are not paying forever. You will find an overview of my services under SEO services, and the regional overview in Search engine optimisation Salzburg.
Where you should start
Before you invest money, a basic understanding pays off. My article on WordPress SEO fundamentals shows you which levers actually matter – so that you can judge any offer better. How local SEO works in practice, I explain step by step in Local SEO for Salzburg businesses.
FAQ – SEO costs in Salzburg
What does SEO cost per month in Salzburg?
Reputable ongoing support realistically starts at €500–800 per month. Substantially cheaper flat-rate offers rarely deliver real value.
Is a one-off project worthwhile instead of monthly support?
For many small businesses, yes: optimising properly once and then maintaining it yourself is often the most economical option.
How long does it take for SEO to work?
Local rankings often start moving after 2–4 months; competitive terms need 6–12 months. SEO is a marathon, not a sprint.
Let's talk, no obligation
If you want to know what your site specifically needs and what that costs, write to me – or learn it yourself straight away in a WordPress & SEO training session. Transparent, with no restrictive contract.