SEO Course & Training: Learn Search Engine Optimisation Yourself

This post is for everyone who wants to learn SEO themselves. If you would rather outsource the optimisation, take a look at my SEO services.

Do you want to understand why your website ranks where it does on Google, and change something about it yourself? That is what my SEO training is for. Not as a slide presentation, but 1:1 via video, directly on your own WordPress website.

My goal is simple: after the training you know which levers exist, which of them are worth pulling in your case and how to operate them yourself. I do not make any ranking promises. Nobody can do that in good faith.

Why learn SEO yourself?

A website that nobody finds is of no use. SEO makes your site visible in the search results. And it does not bring just any visitors, but people who are actively searching for what you offer.

Much of it is no secret science. Titles, descriptions, headings, internal links and good content are best maintained by you, because you know your offer and your customers best. If you master the basics, you can later brief an agency more precisely – or not need one at all.

What SEO training with me covers

There is no fixed programme. We start by looking at your website and your goals and then set priorities. These topics almost always come up:

Google Search Console

The most important free SEO tool. You learn to read Google Search Console: for which search terms does your site appear? Where does nobody click? Which pages are not indexed, and why? From this data we derive your next steps.

Using Yoast SEO properly

Yoast is one of the most widely used SEO plugins for WordPress. You learn to write SEO titles and meta descriptions that invite clicks, and which Yoast notices matter and which you can safely ignore. The green light alone will not get you to the top.

Technical basics

Indexing, sitemap, redirects, broken links, loading speed and mobile display. You do not have to be a developer. But you should recognise when something is stuck technically, and know whom to ask.

Content and keywords

Keyword research without expensive tools: which terms do your customers actually search for? Plus page structure, headings and internal linking. And the question of which existing pages you should revise rather than writing new ones.

Local SEO

For businesses with a regional customer base, often the biggest lever: Google Business Profile, reviews, location details on the website and local landing pages that do not sound like boilerplate.

Measuring and evaluating

Alongside Search Console, we look at your web analytics, whether Google Analytics or Matomo. Why I often consider Matomo the better choice is explained in my post on Matomo as a GDPR-friendly analytics alternative.

Common SEO problem areas on WordPress websites

Before moving on to advanced topics, it pays to look at the basics. These issues are very common on WordPress sites and can usually be fixed yourself:

• Missing meta descriptions: Google then makes up its own snippet, which rarely invites a click.
• Duplicate or meaningless titles: “Home” or “Services” tells nobody anything in the search results.
• Dead links and 404 pages: After a relaunch or a changed URL structure, old links lead nowhere.
• Thin pages: Lots of short posts on the same topic competing with each other.
• Missing internal links: Important pages can only be reached via the menu and therefore carry little weight.

After the training you will find exactly these kinds of issues yourself, with Search Console and a little practice.

If you want to take a first look at your website yourself beforehand, start with three free SEO analyses for beginners.

Who the training is for

• Freelancers and SMEs who maintain their WordPress website themselves
• Marketing managers who are supposed to take over SEO in the company
• Website owners who pay an agency and want to understand what it does
• Bloggers whose posts are hardly ever found

You do not need any technical prior knowledge. Basic WordPress knowledge helps. If you lack it, we quickly catch up.

Format and price

The training takes place exclusively online via video. You share your screen and work with your own login while I guide you. That way you implement changes yourself right away instead of just being shown them.

Price: € 109 per hour excl. 20 % VAT. Bookable from one hour; after that I bill to the minute.

A sensible start is often two to three sessions: one for Search Console and an initial assessment, one for Yoast and the most important pages, one for content or local SEO. That is a guideline, not a package. After each session you decide whether and how to continue.

If you would like to read up first: my posts SEO basics for WordPress and Advanced SEO for WordPress are a good start. What SEO costs if you outsource it, I have summarised in SEO in Salzburg: what does it cost?

PS: Here you will find a free Google Doc with 8 questions and answers on search engine optimisation (in German).

Request an appointment

Do you want to take your website’s SEO into your own hands? You will find all the details on process and price, as well as the enquiry form, on my page about WordPress training. Mention that it is about SEO, and include your website.

Frequently asked questions

What do I learn in SEO training?

How to work with Google Search Console and Yoast, technical basics, keyword research, content optimisation and, if needed, local SEO. Always on your own website, so you can apply what you have learned straight away.

Do I need technical prior knowledge?

No. Basic WordPress knowledge helps, but is not a requirement. I explain everything on your site and without jargon.

How many hours do I need?

Two to three hours are often enough for a solid start. It depends on your website and your goals. You do not book a package, but decide afresh after each session.

Do you guarantee better rankings?

No. Rankings depend on many factors that nobody fully controls. I show you what demonstrably helps and how to measure success in Search Console.

How is this different from an online course?

An online course explains SEO in general terms. In my training you work on your own website, get personal feedback and can ask questions at any time.