Presentation: Elementor Performance Optimisation
Performance checklist
Printable PDF checklist to tick off
Slow websites lose visitors. Google penalises them in the ranking. And Elementor pages are often slower than necessary. Here I show you how to fix that.
Key takeaways
- Fast loading times = fewer bounces, more conversions.
- Images are almost always the biggest problem. WebP and compression help immediately.
- Caching and CSS/JS minification take care of the rest.
Introduction to performance optimisation: why is performance important for your website?
Loading time directly affects two things: how many visitors stay. And how Google ranks you. A page that loads in 3 seconds instead of 1 second loses, according to Google, up to 32% of visitors. On Elementor pages (Elementor basics) this happens quickly, because the page builder generates additional code. But this can be brought under control well.
Step-by-step guide to optimising Elementor: practical tips for improving loading times.
Start with the hosting. Cheap shared hosting is often the bottleneck. Then: use a lightweight theme, not one with 50 built-in features. Reduce plugins to the bare essentials. In Elementor itself, deactivate the unused widgets (WooCommerce with Elementor). Wherever possible, use static content instead of dynamic elements.
Optimising images and media: how to optimise images and media for faster loading times.
Images often make up 60-80% of the page size. Three things help immediately: use WebP instead of JPEG/PNG. Use a plugin such as ShortPixel or Imagify for automatic compression. And adjust the image dimensions to the actual display size — a 3000px image in an 800px container is wasted loading time. Do not forget alt texts, they also help with SEO.
Caching plugins for Elementor: the best caching plugins and their integration.
I recommend WP Rocket — easy to set up and works reliably with Elementor. W3 Total Cache is the free alternative, but it needs more configuration. What caching does: it stores a finished HTML version of your page, so that not everything has to be recalculated on every visit. Configure it correctly once, then it runs.
Minifying CSS and JavaScript: how to minify CSS and JavaScript for better performance.
CSS and JavaScript files can be reduced in size and combined. Autoptimize does this automatically. Important: test the page after activating. Sometimes the layout breaks because CSS is loaded in the wrong order. In that case, deactivate the setting „Combine CSS files“ and test individually.
Testing website performance: tools and methods for checking loading times.
Google PageSpeed Insights is my standard tool. Free, straight from Google, and shows exactly what is slowing things down. GTmetrix additionally provides a waterfall chart — so you can see which file loads for how long. Test before and after every change. That way you immediately see what really helps.
Common mistakes and their solution: what you should avoid so as not to impair performance.
The most common mistakes I see: 20+ plugins installed, half of them inactive but still loaded. Images uploaded straight from the phone, 4 MB per image. A slider with 10 slides on the home page that nobody clicks through. Google Fonts loaded via external servers instead of hosted locally. Every one of these points costs loading time. Tidy up regularly.
Implement these steps and measure before/after with PageSpeed Insights. The differences are usually visible immediately. If you have questions about the performance of your Elementor page, I am happy to help.
Frequently Asked Questions
How long does it take to optimise my website's performance?
For a typical Elementor website I manage the basic optimisation in 2-3 hours. More complex sites with many plugins and custom code sometimes take a day.
Are caching plugins necessary for every website?
Yes. There is hardly any reason not to use caching. Even on small sites it brings noticeable improvements.
Can I improve my website's performance myself?
Yes. You can carry out most of the steps in this article yourself. Image optimisation, installing a caching plugin, removing unused elements — you do not need a developer for that.
