Good design sells. Bad design drives people away. With Elementor you have every tool you need for a professional website. Here are my 10 best design tips.
Key Takeaways
- Simple layouts work better than complex ones.
- Use colours and fonts deliberately. Not at random.
- Always test the mobile view first.
1. Choose the right layout
The layout is the framework of your page. Use Elementor's templates as a starting point. Or build your own (Elementor basics). What matters: the visitor must immediately know where to click. Clear structure. Clear hierarchy.
2. Use colours strategically
A maximum of three to four colours. One main colour, one accent colour, the rest neutral. Use contrast to make your call-to-action buttons stand out. In Elementor you change colours globally under "Site Settings". Defined once, consistent everywhere.
3. Optimise typography for readability
Readable text = longer time on page. At least 16px font size for body text. Line spacing of 1.5 to 1.8. A maximum of two different typefaces. One for headings, one for text. Elementor offers over 800 Google Fonts.
4. Use images and graphics effectively
High-quality images make all the difference. But: large files slow your site down. Compress every image before uploading. The WebP format saves up to 30% file size. In Elementor you can enable lazy loading. That loads images only when they become visible.
5. Don't forget mobile optimisation
Over 60% of website visitors arrive via smartphone. (WooCommerce for beginners: Integration with Elementor) Elementor has a mobile preview. Use it. Check every page in the smartphone view. Font sizes, spacing, buttons — adjust everything.
6. Use whitespace deliberately
Whitespace is not wasted space. It gives your content room to breathe. Pages without whitespace feel cluttered. In Elementor you control padding and margin for each element individually.
7. Consistent button styles
All buttons should look the same. Same colour, same size, same radius. That creates orientation. Define button styles once globally in Elementor. Then they are uniform everywhere.
8. Keep an eye on loading time
Every second of loading time costs you visitors. Fewer widgets per page. Compress images. Enable caching. Test with Google PageSpeed Insights. Goal: over 80 points on mobile.
9. Use animations sparingly
Elementor offers reveal animations. Use them sparingly. A subtle fade-in looks professional. Ten different animations on one page look chaotic.
10. Templates as a starting point
Elementor has hundreds of ready-made templates. Use them as a basis and adapt them. That saves hours of work. But: adapt the colours and fonts to your brand. A template is a starting point, not a finished product.
Design is no accident. With these 10 tips you get more out of Elementor. If you need support, my training courses offer practical guidance for every level.
Frequently Asked Questions
What is Elementor?
A page builder for WordPress. You design pages visually via drag-and-drop. Without code.
How can I optimise my Elementor designs?
A clear layout, consistent colours and fonts, compressed images. And always check the mobile view.
Is mobile optimisation important?
Yes. More than half of all visitors arrive via smartphone. A non-optimised page loses these visitors instantly.