Shortpixel or Optimole? A quick comparison of the two image optimisation plugins for WordPress.
Both plugins optimise images. But they differ in price and function. The right choice depends on what your website needs.
1.) Free Optimole – for small websites with little traffic (no shops)
I recommend the free version of Optimole for small websites under 5,000 visitors per month. Setup is easy. For most small sites, that is perfectly sufficient. However: Optimole cannot optimise WooCommerce product images. So it is not suitable for online shops.
Link: optimole.com
2.) Paid Shortpixel (affiliate link) – for WooCommerce shops & high-traffic sites
Shortpixel is cheaper than Optimole and offers more features. The biggest advantage: Shortpixel also optimises WooCommerce product images. If you run an online shop or have a lot of traffic, Shortpixel is the better choice.
Affiliate link: shortpixel.com
Questions about Shortpixel or Optimole? Get in touch with me.
Frequently asked questions
What is the main difference between ShortPixel and Optimole?
ShortPixel compresses images on your server. Optimole delivers images via a CDN and adapts them in real time to the end device.
Which plugin is better for small websites?
For small websites with few images, ShortPixel is sufficient and cheaper. For growing websites with many images, Optimole offers more automation.
Do both plugins support WebP conversion?
Yes. Both convert images automatically to the WebP format. Optimole additionally delivers AVIF for supported browsers.