Blog

“Why Matomo and not just Google Analytics?” — I hear this question in nearly every training session that touches on web analytics. The short answer: because with Matomo you truly own your visitor data and stay on the legally safe side in Austria. The long answer is right here. If you want to compare both tools feature by feature, […]

If you see „Pay by Mollie“ as an option in your WooCommerce shop, or you are thinking about setting Mollie up, the basic question comes up quickly: what exactly is Mollie, how does it work, and which payment methods does it give your customers? I set Mollie up in WooCommerce shops regularly, and here I explain the basics for you — without the marketing speak, but with the points that […]

A contact form belongs on every website – and in Elementor it’s quickly built. In this guide I show you both ways: the convenient form widget in Elementor Pro and a fully free alternative if you only use the free version. Option A: Contact form with Elementor Pro Elementor Pro comes with its own form widget – that is […]

You want to run your WordPress site in two or more languages. Three plugins dominate the market: TranslatePress, WPML and Polylang. They differ considerably in operating logic, SEO behaviour and price. Here is my practical comparison.

You have installed Elementor, but the interface is in English? That can be changed in just a few minutes. In this guide I show you how to switch Elementor to German – and what to do if the German translation doesn’t appear despite the correct setting. How the language works in Elementor Important to know: Elementor adopts […]

When you open a new WordPress installation, the homepage shows a list of your latest posts. Most websites today need a proper landing page instead. This article shows you in five clicks how to switch the homepage — and which SEO trap is often overlooked in the process.

No other factor decides as directly whether a purchase is abandoned as the payment methods. If the preferred payment method is missing, the cart is gone. In this comparison I show you which WooCommerce payment methods genuinely make sense for Austrian shops – and what I look out for when it comes to fees, setup and data protection. Which payment methods do customers in Austria expect? The expectation is clear: at least […]

Every extra second of loading time costs you buyers. Studies have shown it for years, and I see it anew with every shop audit: a slow WooCommerce shop loses revenue and Google rankings. The good news: WooCommerce performance optimisation is achievable, even without your own developer. In this post I go through the levers I use to make shops noticeably faster. Measure first, […]

A WordPress site that takes longer than 2.5 seconds to load measurably loses visitors. In this pillar article I show you the ten levers with which I reliably bring client sites above 90 — from choosing a host to database maintenance.

You have a WooCommerce shop, but Google sends barely any visitors? Then the cause is rarely the product – and almost always the search engine optimisation. In this guide I show you how I set up WooCommerce shops for Austrian customers so that product and category pages actually rank. Without plugin clutter, without tricks that get penalised in six months. Why […]

You want to install a major update, swap the theme or make a critical plugin change — without a visitor seeing a half-finished site. That is what WordPress maintenance mode is for. This article covers the clean plugin route, the code route without a plugin, and the emergency fix when the mode gets stuck.

You have built a landing page that works — and now you need a second variant of it for another campaign. The standard WordPress back end offers no duplicate button for this. In this article I show you three safe routes: with a plugin, in the block editor and via the database.