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Creating a Blog Post – The Ultimate Checklist

Creating a Blog Post – The Ultimate Checklist
My template for WordPress blog posts. From research to clicking Publish.

1 Planning & Research

  • ✓Define your audience: Who reads this post? Which problem are you solving for them?
  • ✓Keyword research: Find a primary keyword + 3-5 secondary keywords (Ahrefs/SEMrush/Google Keyword Planner).
  • ✓Content outline: Create an H1, H2, H3 structure and plan a clickable table of contents.
  • ✓Competitor analysis: Analyse the top 3 ranking articles – what can you do better?

2 Title & Meta Information

  • ✓H1 title: Keyword at the start, max. 60 characters, emotional with benefit/number/question.
  • ✓SEO title: 50-60 characters, keyword up front, call-to-action at the end.
  • ✓Meta description: 150-160 characters, keyword, benefit, CTA, question mark at the end.
  • ✓Optimise the slug: Short, keyword-rich, hyphens instead of underscores (/keyword-example/).

3 Writing & Formatting

  • ✓Keyword distribution: Primary keyword in the first 100 words, headings and conclusion. Keep it natural (1-2%).
  • ✓Readability: Paragraphs max. 3-4 lines, short sentences (max. 20 words), active voice.
  • ✓Structure: H2/H3 headings with keywords, lists, bold, italics for emphasis.
  • ✓Internal/external links: Min. 2 internal links, 1-3 external nofollow links to authorities.

4 Visuals & Media

  • ✓Featured image: 1200x630px, keyword in the file name, ALT text with keyword.
  • ✓Inline images: All images with ALT text, optimised file size (<100KB), check usage rights.
  • ✓Video/graphics: Embed centred, set dimensions, enable lazy loading.

5 SEO & Technical

  • ✓Categories/tags: 1 category, 3-5 relevant tags, no over-categorisation.
  • ✓Schema markup: Add FAQ schema, HowTo schema or Article schema via Yoast/RankMath.
  • ✓Reading length: Min. 1500 words for competitive keywords, tables/lists for scannability.

6 Final Steps & Publishing

  • ✓Proofreading: Spelling, grammar (Hemingway/LanguageTool), check for a smooth flow.
  • ✓Call-to-action

    Frequently Asked Questions

    What belongs in a good blog post?

    A clear headline. A clean structure with H2/H3. Relevant keywords. Internal and external links. Images. And a call-to-action at the end.

    How long should a blog post be for SEO?

    At least 1,000 to 1,500 words for good rankings. Pillar content: 2,000 to 3,000. But a short, precise article always beats a long, thin one.

    How often should I publish blog posts?

    Consistency matters more than frequency. 1 to 2 good articles per week are ideal. Minimum: 2 to 4 posts per month.

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