You've decided on WooCommerce? This guide takes you concretely through every step. If you're still choosing a platform, read WordPress eCommerce: Which shop platform?
You want to set up a WooCommerce shop? I'll guide you through every step. From installation to the first sale.
Key Takeaways
- WooCommerce is installed and configured in 15 minutes.
- The right plugins save you hours of work later.
- Plan for SEO from the start. Retrofitting costs more time.
1. Install WooCommerce
Go to your WordPress dashboard. Click on Plugins, then on Add New. Search for (The basics of WooCommerce) WooCommerce. Install. Activate. The setup wizard starts automatically.
2. Configure the basic settings
The wizard asks for your location, currency and payment methods. Take 5 minutes here. Mistakes in the basic settings carry through the entire shop. Set the currency to Euro. Set the location to Austria or Germany. Activate tax calculation.
3. Add products
Under Products, click on Add New. Enter title, description, price and images. My tip: write product descriptions from the customer's perspective. Not what the product is, but what it does for the customer.
4. Set up payment and shipping methods
WooCommerce supports PayPal, credit cards, Stripe, Mollie and more. (payment methods in WooCommerce) I recommend at least two payment methods. For shipping costs: a flat rate or free shipping above a certain order value. Both work well.
5. Customise your shop
Choose a theme that suits your brand. I often work with Kadence or Astra. Both are fast and WooCommerce-compatible. With Elementor or the block editor, you can adjust the layout. Keep the design simple. Less is more.
6. SEO optimisation
Install Yoast SEO or RankMath. (SEO tips for WooCommerce shops) Optimise every product page: title, meta description, alt text for images. Use keywords your customers actually search for. Don't guess. Use Google Keyword Planner.
Those were the six steps. I've already set up over 50 shops this way. The process works. Start today.
Frequently Asked Questions
How long does it take to set up a WooCommerce shop?
A basic shop is ready in a few hours. With individual customisations, expect 1-2 days.
Which payment methods should I offer?
At least two: credit card and PayPal, or a local option such as SEPA direct debit. More options mean fewer abandoned purchases.
Can I customise my WooCommerce shop later?
Yes. WooCommerce is flexible. You can change products, design and features at any time.