Website Planning Worksheet

For WordPress Projects | Freelancers & Small Businesses

Planning before implementation. This worksheet brings structure to your WordPress project – before you make your first click in the backend.

Project Basics

Website Name/Project Name:
Planned Launch Date:
Timeframe for Planning:
Responsible Person(s):

1. Target Group & Audience

Primary Target Group:

Name of the Target Group:
Age/Age Group:
Professional Position/Industry:
Geographic Focus:
Secondary Target Group(s):

Buyer Persona

Persona Name:
Demographic Data:
Age: Gender:
Income:
Occupation:
Pain Points (problems to be solved):

2. Website Goals & Purpose

Primary Goal of the Website:
Generate leads
Sell products/services
Information & education
Brand building
Community building
Other:

3. Positioning & Brand Image

Competitor Analysis:

Competitor	Strengths	Weaknesses	Opportunities for You

4. Website Structure & Sitemap

Primary Pages (Main Navigation):

1. Homepage – Purpose:
Key Elements:
2. Page Name:
Purpose:
3. Page Name:

Launch Checklist

Before the Launch:
All content fully written & edited
All images optimised & uploaded
Contact forms tested
Mobile responsiveness tested
Legal pages (imprint, privacy policy, terms)

Frequently Asked Questions

Why do I need a website planning worksheet?

Without a plan, you build twice. A worksheet forces you to define goals, target group and page structure in advance. That saves time and money during implementation.

What points should website planning include?

Goal definition, target group analysis, page structure, content planning, design ideas, technical requirements and a realistic schedule.

Can I also use the worksheet for a website relaunch?

Yes. For a relaunch it additionally helps to assess existing content and plan redirects. That way no SEO value is lost.